Genesis is a very sturdy and widely used WordPress framework. At its most basic, it is a WordPress theme. 99% of people then install what is called a ‘child theme' on top of it. These child themes use everything that Genesis has set up for them, allowing them to simply change the way parts of the design look.
We like to think of Genesis as a car…
WordPress is your engine. It is what powers the website.
Genesis is the basic chassis. This makes the car sturdy and driveable.
A car without a few doors and bumpers would be pretty offensive to the eyes wouldn't it? The Genesis child themes add all of the doors, bumpers and pretty much everything else that you need to make sure your website looks great.
Why use Genesis?
Put simply – because, in my opinion, it is brilliant.
Genesis was created by StudioPress with clean code in mind. As well as loading fast, it is also designed to display beautifully on any device.
If you wanted to purchase a Genesis licence to use yourself, you can do so for as little as £40. On top of this, though, you would need to purchase a theme.
With the correct use of schema in most themes, Google can see the structured data in your website and figure what links to show your visitors in the Google search.
The community and StudioPress have built a number of plugins that let the users easily adapt your theme and amend the Genesis layout and functionality.
Genesis has a great community behind it – official Slack channels, Facebook Groups and Forums. There's also community driven websites with tutorials all over the web.
Range of themes available
StudioPress have 30+ themes for sale on their website. There are also hundreds of websites on the web that are selling their own custom themes.
Do you want Genesis to be configured for you?
If you've had a look at the Genesis Child Themes available on the official website and have seen one that you like, but not sure what to do next, let me offer a little guidance…
Do It Yourself
If you want to do it yourself, you can buy themes by heading to StudioPress and then install it yourself by following their instructions.
Don't Do It Yourself
If doing it yourself sounds a bit too complicated, we can install it for you and set it up as it is in the demo that you've seen and liked.