Websites today have evolved into a sophisticated, virtual space where people can represent their brand. Aspiring entrepreneurs, influencers, and businesses from various industries know that a website is crucial in building one’s presence in a digitally-driven world, so it’s only natural to focus your efforts on providing a seamless user experience for your market.
Web design plays an important role in creating a positive browsing experience, but it can also hurt your bottom line if there are design elements that increase your site’s bounce rate more than converting customers. This means visitors move onto a different website instead of taking your landing page’s call-to-action, reducing your leads and missing your marketing goals.
If you notice your website’s performance is failing to reel in enough search traffic and leads, then you may have fallen into the common web design pitfalls below:
Mistake #1: Overloading Your Website
It’s understandable to get excited with your content creation and jampack different brilliant ideas, but overloading your website can quickly turn it into a hodgepodge mess. Web designers are responsible for cutting through the clutter and highlighting points that would maximise your marketing efforts the most, so busy-looking websites may be a reason behind your rising bounce rates.
An effective web design should balance your text with visual elements to diversify the experience and make your posts easier to digest for your target audience.
Mistake #2: Misuse of White Space
Some people think that white space is wasteful, while others love it simply for its minimalistic look. However, web designers use white space to create a cleaner interface and leave room for your design elements and content to work in conjunction without overwhelming readers.
When done right, white space can improve readability, organise your website’s contents, highlight important points, and look aesthetically pleasing to boot.
Mistake #3: Poor Responsiveness
Consumers today primarily use mobile devices to browse the internet, so even the most luxurious-looking website can fail to convert if it doesn’t seamlessly adjust to different-sized screens. In that regard, a results-driven web design should be responsive to cater to all kinds of web users, allowing you to tap into a broader demographic as a result.
Mistake #4: Confusing Layout and Navigation
Websites are like your virtual storefront, and just like any brick-and-mortar establishment, you need to guide your visitors to all the right departments in your shop. When it comes to websites, your web design is responsible for leading readers in all the right stops and make the buyer’s journey a more smooth-sailing experience.
The Bottom Line: Fixing Common Web Design Blunders to Reduce Your Website’s Bounce Rate
Your site’s web design can make or mar your online performance since it can directly influence your bounce rate. Beyond creating a visually appealing website, it’s crucial to utilise design elements that work together to inform your target audience, represent your brand, and move your business closer to your goals.
Why Choose JenksDev to Enhance Your Web Design?
If you’re looking for a quality web design company in Cheltenham, JenksDev is one of the best professionals to call! We can propel your online presence forward and make the most of your marketing efforts by building, designing, or improving your website so you can focus on producing content that converts! Get in touch with us today and see how we can help boost your website’s performance.