Over 500 million people access Instagram daily. It’s a fantastic social media platform for just about any business—all you need to do is to attract audiences by creating visually exciting content. You can leverage Instagram’s built-in user base for continued, long-term success.
Any business or brand can use Instagram features and tools to build a base of loyal customers, increase brand awareness, and drive traffic to your website and blog.
Read on for a simple guide to increase website visitors through Instagram.
1. Share Blog Excerpts
One of the easiest ways to drive traffic from Instagram to your blog is to share excerpts. Extract the best quotes, insights, information, or even infographics from every blog post and share them on your Instagram feed and Stories. This will show your followers that you are a reliable source of information and that you also produce high-quality long-form content on your website.
Online apps such as Canva, Crello, and Snappa can help you create beautiful graphics you can schedule in your Instagram queue. You can also repurpose blog graphics to use in your grid. In the post caption, you can summarise your blog post and end with a call to action to click the link in your Instagram bio.
2. Make the Most Out of Your Instagram Bio
There is very little space to customise your Instagram profile, so you have to make the most of it. Your bio should be a concise summary of your business’s product or service, containing your most important keywords and a call to action phrase.
All Instagram profiles are allowed just one link to put in their bio, so you have to make the most of it. Highlight the link using emoji arrows or special characters. There are many Instagram bio link tools available to help you make the most of the single link allowed. This way, your “link in bio” call to action will always lead to valuable content for your audience.
3. Links in Instagram Stories
If you have a business account and have more than 10,000 followers on Instagram, you can use the “swipe up” feature on your Instagram Stories. This allows you to add a link to every Story you post, and it will be a tremendous help in driving traffic to your website and blog.
The ephemeral nature of Instagram Stories makes it a much more casual space, so you can have a lot of fun when you create them in relation to your blog posts and your business overall. You can use fun GIFs, filters, and videos to get attention and encourage potential customers to swipe up on your link.
Save your best, most engaging Stories to your Highlights, label them properly, and update them regularly so they appear right at the top of your Instagram profile. The best Stories will continue to bring leads to your blog and website as you gain more and more followers.
4. Mobile Optimisation
As you build strategies and create content for Instagram engagement, you should ensure that your website is optimised for mobile users. Your Instagram followers should be able to swipe up or click on your links and be brought to an aesthetically pleasing mobile website that will give them a fantastic user experience.
This is an important thing you shouldn’t drop the ball on. If your mobile website isn’t great at first glance, no amount of engaging social media content will get you high conversions.
Your business’s online presence shouldn’t be limited to just your website and online shop. Social media platforms have so much potential to help you generate leads and convert audiences into paying customers. Just make sure you are creating and sharing high-quality content and that your calls to action are leading to links that will engage your website visitors every step of the way.
Are you a local business in Gloucestershire looking to accelerate website growth? JenksDev is here to offer you SEO and web design services. We build high converting, Google-friendly, and secure WordPress websites that will help you turn visitors into paying customers. Book a discovery call with us today!